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Why we believe education is everything

Why we believe education is everything

If our 10+ years in the world of business have taught us anything, it’s that our businesses can’t grow if we don’t upskill and learn.

What we see happen to a lot of entrepreneurs who try to build businesses, but don’t succeed, is that get stuck in ‘doing’ and don’t often enough take time out of their business to learn new things, expand their knowledge and course correct where they need to.

They focus on output, and not enough on input.

They have big dreams, but the foundation they are building their business on is fragile and unstable.

They are more concerned with reaching the next milestone than learning the most effective and sustainable way to get there.

We know that we wouldn’t be where we are in our business today if it weren’t for the time, energy and money we have invested into education.

Education allows us to:

  • Learn from the mistakes other entrepreneurs have made (and avoid them like the plague!)
  • Get the foundation of our business - from which everything else grows - strong and stable
  • Be creatively inspired
  • Identify the areas of our business that aren’t working
  • See possibilities and opportunities for change and growth.

We know it can be challenging, in the busy-ness of everyday life, to make time to learn, but it really is so important. Here’s what we suggest to make it feel achievable!

  • Learn something you’re interested in! Do you love understanding the psychology of marketing? Explore that! Are business plans up your alley? Great, learn more about that!
  • Create space to learn. Even if it’s just 30 minutes every week - put time aside in your calendar for education and honour it
  • Identify where you have gaps in your knowledge and fill them in! This is a really rewarding way to learn because, in just a short period of time, you’re able to see just how much your knowledge has expanded!
  • Join a learning community (like a Mastermind) or get a Business Coach on board to help you stay accountable and committed. 

At PLSC, we have a number of courses that will help you expand your knowledge and grow your business.

Start a Beauty Business is an 5 module course that will teach you everything you need to know about starting and building your own skincare business. It comes with audios, PDF’s and lots of additional resources that will help you get your business up, and running smoothly and professionally.⁣ You can find out more about Start a Beauty Business here.

Writing Copy That Sells will teach you how to convert your website and social media visitors into loyal paying customers. It will give you all the teachings and practical easy to follow how-to's you need to write compelling copy that helps your brand grow and become profitable. You can find out more about Writing Copy That Sells here.

Marketing Magic for your Business is a practical course that will teach you everything you need to create and implement a 12 month marketing strategy in your skincare business. Created for both new and established skincare business owners, it will break down the process into bite sized steps and gift you helpful worksheets, templates and a beautifully designed 12 month calendar filled with inspirational quotes and marketing tips that will have you feeling confident and excited to up-level your marketing efforts, and grow your business, in no time. You can find out more about Marketing for Skincare Business Success here.

Branding & Design 101 for Product Based Business will teach you how to build your brand foundations, so you can bring your businesses design elements to life. Getting your branding and design foundations right from the get-go will not just enable you to get your business off the ground, they will support you to run a profitable and sustainable business for years to come. You can find out more about Branding & Design 101 for Product Based Business here.

How to Start a Skincare Business from Scratch in Australia gives you detailed information about everything you need to do to get your skincare brand off the ground - all the way from applying for and registering your business name and pricing your products, to purchasing insurance and launching. We’ve covered all your bases and have written it in a way that’s easy to understand and implement. You can find out more about How to Start a Skincare Business from Scratch in Australia here. 

 

Happy learning,

The PLSC team.