Launching a skincare brand doesn’t have to mean waiting weeks before making your first sale. With the right strategy, you can start generating revenue before your first big order even arrives! Here’s how to turn your samples into sales quickly and confidently.
Pre-Sell Your Products Before Your First Big Order Arrives
Why wait until your stock arrives when you can start selling now? Pre-selling is one of the fastest ways to build excitement, secure early customers, and generate cash flow upfront.
Offer Limited Pre-Orders – Take orders before your stock arrives, letting customers reserve products in advance.
Use Your Samples for Content – Take photos, create videos, and showcase the textures and results of your products.
Exclusive Discounts for Early Buyers – Reward early customers with special pricing, bundles, or free gifts to encourage pre-orders.
Tip: Clearly communicate the expected delivery date and keep customers updated on their order status.
Build Hype with a Soft Launch or VIP Sale
A successful launch starts with anticipation. Rather than waiting for stock to arrive and launching to a cold audience, warm them up with a VIP pre-sale or soft launch.
Soft Launch – Quietly release your products to a small audience (loyal followers, friends, or testers) before going public.
VIP Pre-Sale – Offer an exclusive first look at your products for a limited-time, only for email subscribers or social media followers.
Behind-the-Scenes Content – Share sneak peeks of your packaging to build curiosity.
Tip: Use countdowns, live videos, and testimonials from early testers to create urgency and excitement.
Set Up an Online Store or Book Pre-Orders Through Social Media
You don’t need a full-fledged website to start selling! Whether you have an online store or not, here are easy ways to collect pre-orders:
Launch a Simple Online Store – Use Shopify, Wix, or Squarespace to quickly create a product page with a “Pre-Order Now” option.
Sell Through Social Media – Take orders via Instagram DMs, Facebook Messenger, or a pre-order Google Form.
Accept Payments Upfront – Use Stripe, PayPal, or Shopify Payments to secure transactions before stock arrives.
Tip: Pin your pre-order post, highlight it in stories, and add a link in your bio for easy access.
Turn Your Samples Into Sales – Fast!
You don’t have to wait until your products are in hand to start making money. By pre-selling, building hype, and setting up easy ways to collect orders, you can start generating revenue and growing your brand now.
Ready to launch your skincare business? Start pre-selling today and get ahead of the game!