Everything you need to start a brand in the beauty product space
Want our proven road map for a thriving product-based business?
Even if you have zero experience, limited hours and are terrified of launching to crickets
Hey Beauty! Did you know:
Australia’s skin care market is predicted to grow to a WOW-worthy USD 2.94 billion by 2028?
So, what’s that mean for you?
In particular, natural skin care is experiencing a resurgence in demand. We’ll raise our Aperols to that!
There’s never been a more powerful time to:
• Enjoy an extra stream of income
• Increase in-salon sales
• Add to the cocktail fund
Thanks to your own product-based beauty business!
Where other product-based businesses contribute to landfill, feature harsh chemicals and unethical practices… beauty businesses offer a sustainable, nature-fuelled solution that genuinely helps people and blows the environment a kiss with its practices.
Think: beauty and brains.
Introducing
Hot tip, babe: stellar products alone don’t guarantee success
THE TRUTH IS – IN A DIGITAL WORLD, WHERE ANYONE WITH A DREAM AND DESIRE CAN BUILD AN ONLINE PRESENCE
(which is awesome – thanks internet!)... the vast majority of salons, startups and side-hustlers get
smacked by the realisation that…
> even if you pour hours into competitor research...
> even if you invest in pro branding and a pretty ecommerce store
> And especially if you grow to *thousands* of Instagram followers…
When it comes time to launch (anticipating sales pings on repeat)... 99% of new beauty brands are met with crickets. Launch days, weeks and months with zero sales (despite SO MUCH hard work). Which snow balls into self-doubt. And finally: the moment when you tug the blinds closed, skull a bottle of red in bed, build a fort out of nothing more than UberEats bags, a bucket full of tears and a snotty tissue mountain.
Ready to throw the towel, believing that the money, freedom and flexibility you dream of could never really be yours.
How do I know? Because I have been there. Oof have I been there.
(Those late nights madly Googling, fumbling through DIY fails and ‘transaction declined’ bells at the Woolworths cash register… it feels like yesterday)
Hey babe, I’m Caryna
Qualified Chemist, 7-figure founder of Private Label Skin Care and the creator of the Start a Beauty Business Course
Over a decade ago, I started a skin care brand with zero business knowledge and very little money to my name.
With no role models or teachers to light my path forward, it took many years of fumbling around in the dark, winging it and making (lots) of mistakes to get where I am now…
Working very few hours (thanks to my awesome team!), homeschooling my kids while running a thriving skin care business, going on 4 holidays a year, providing my family with limitless opportunities and generally living my best life.
I want this for you too (just minus the stress and overwhelm I experienced!)
The Start a Beauty Business Course is EVERYTHING I wish I’d known when I started my first product-based beauty business
This is your answer to step into your fullest potential.
Whether you’d love to become a household name, like so many of my clients… Replace your 9-5 income, or simply inch closer to your ‘Maldives trip’ financial goal…
You’re exactly where you need to be.
Because Google’s vague, untested and – let’s face it – mostly AI generated advice won’t get you there.
You know… to the bit where you fast-forward your journey and dive straight into the juicy money making part?!
Start a Beauty Business is the result of a decade’s worth of tried, tested and true processes refined and developed for today’s market.
Clients feature in
General business building skills alone no longer cut it in the product-based skin care world.
_________________
Why? Because building a beauty brand requires a specific set of real-world knowhow and resources…
You know, the steps that *actually* move the business’s needle forward – this can’t be taught by just anyone!
Over a decade’s on-the-ground experience and learnings are packaged up in one place, just for you.
If you’re ready to start and scale a beauty brand that gets seen and sold, and say a huge ‘Y-E-S Q-U-E-E-N’ to uncapped income…
While building a business that sees:
• Everything you create thrive in both in-person and online markets
• Your product stand head and shoulders above the competition
• Happy customers buy from you again and again (and again!)
Your legacy for your kiddos realised before your eyes…
Then get excited, beauty!
Introducing
Start a Beauty Business Course
The ‘here’s exactly how you do it’ 6-part program for salons, startups and side-hustlers ready to start, build and scale a thriving product-based beauty brand without starting from scratch
Including fill-in-the-blanks social media templates, catalogues, skin fact sheets, label layouts & SO MUCH more to get you up and running FAST
This is not your average beauty business course
This is a ‘reveal all’ hub where you receive complete access to my exact systems, insider secrets, and actionable strategies that have seen my businesses grow to 7-figures
From zero experience to a thriving business with soaring sales!
LET'S TAKE A PEEK INSIDE
MODULE 1: BUSINESS #BASICS
Set up your business from ground zero with this legitimate fast-track
- Uncover the 411 on labelling laws and Australian skin care terms
- Track expenses and set up your accounting software
- Register your business name, domain, ABN and GST
MODULE 2: FLAWLESS FOUNDATIONS
Create your dream customer attracting selling system
- Price your products and map out costs for biz longevity
- Create a conversion-ready ecommerce store
- Follow hype-building steps to successfully launch your brand and products to a sea of die-hard fans
Understanding key terms in the Australian natural skin care industry
Getting clear on your expenses
Pricing your Products
Business name registration and trademark
Setting up social media profiles
Applying for an ABN
Registering your domain name and choosing your web hosting company
Establishing your point of difference in the market
Branding
Understanding Australian labelling laws
Designing your labels
Considering your customer's experience
Registering for GST
Creating your Online Store
Choosing your Accounting Software
Product Photography
Insurance
Ongoing business support
Launching
Strengthening your mindset
MODULE 3: YOUR PRODUCTS, SEEN & SOLD
Design a polished brand then market like a pro
- Craft an irresistible visual brand and design assets
- Master your marketing message for more eyes on your products
- Grow your brand with a complete guide to collabs with influencers
MODULE 4:WIN CUSTOMERS
Craft conversion copy for your website and emails
- Uncover your dream customer’s psychology and write compelling words to sell your products with ease
- Write your website copy and welcome email sequence using our templates to increase buyer loyalty and add-on sales
- Apply our template to create a sales landing page to drive higher conversions for special offers
Did someone say beauty & brains?
Craft your Brand Voice
Compelling product description templates
Social media content templates
Blog post blue print
Brand message worksheet
Website copy & nurture email templates
MODULE 5:EXPAND YOUR MARKET
Leverage multiple channels to supercharge sales
- Unlock exactly how to pitch to (and land!) stockists and wholesalers
- How to set up a successful store on Etsy and Amazon
- How to leverage working with an Order Fulfilment Provider to create a more lucrative business model
MODULE 6:SCALE YOUR LEGACY
Invite successes into your business and world
- Set realistic goals (examples provided!) for the next 6 months so you actively achieve your future’s vision
- Affirmations for an expansive mindset that propels your business forward
- Master your business mindset to invite successes into your world and business itself
Printable positive affirmations to keep your mindset expansive and abundant
A digital vision board template so you can get clear on what desire and attract it to you
The key wealth-building practices that supported Caryna to hit seven figures in her business
Differentiate between a limiting business mindset and an expansive business mindset (so you can embody the latter!)
Thrive and keep your mindset growth focussed when your business isn't going as well as you'd hoped
Tap into the biggest and most inspiring vision for your Brand. Understand what blocks are preventing you from it and what you can do to change it!
Use the Law of Attraction to get your business to where you want it to be
Intentionally use your thoughts to attract what you desire
Use joy and pleasure as a way to shift your energy and keep your mindset expansive
Use vision boarding to call in what you want
Plus you’ll score these beautiful bonuses
Social Media Templates
$100 value
Skin care brand-specific designs ready to update
Product Label Templates
$100 value
Present a polished product look with shelf-candy labels
Catalogue Templates
$100 value
Display your products like a pro with an editable catalogue
Salon or spa skin care biz course
$295 value
A mini course designed to elevate in-store earnings
Skin knowledge & facial guide
$100 value
Developed by a qualified Chemist to claim as your own
To recap
Your Start A Beauty Business Course Includes
PLUS $695 worth of bonuses!
MODULE ONE
Business #Basics
Inclusions
- Australian skin care industry key terms & labelling laws
- Tracking expenses, and setting up your accounting software
- Registering your business name, domain, ABN and GST
MODULE 2
Flawless Foundations
Inclusions
- Pricing your products
- Launching your brand and products
- Ecommerce store setup
MODULE 3
Your Products Seen & Sold!
Inclusions
- Marketing magic
- Branding and design 101
- Working with influencers to grow your brand
MODULE 4
Win Dream Customers
Inclusions
- Your ideal customer
- Writing copy that sells
- Creating a sales landing page
MODULE 5
Expand your Market
Inclusions
- How to sell on Etsy and Amazon
- Working with stockists and wholesalers
- Working with an order fulfilment provider
MODULE 6
Scale your Legacy
Inclusions
- Visioning and goal setting
- Affirmations for an expansive state of mind
- Mindset mastery for business success
Start a Beauty Business Course
SCORE LIFETIME ACCESS
Complete at your own pace while saving THOUSANDS of dollars and MONTHS (years?) of research while you build your beauty brand!
$1995 AUD
This is the kind of business program my mentors warned me not to launch
Call me cuckoo – but I believe there’s plenty of business to go around. So I mean it when I say, I do not hold back, sugar coat or give vague advice inside this program.
This course reveals the *exact* steps I’ve taken to build my business to where it is today. Word for word. Document by document. Resource by resource.
I created Start a Beauty Business for aspiring and product-based business owners.
I live and breathe all things business and beauty, and my passion has paid off exponentially after a decade’s hard work with a thriving multi-million dollar company.
I know exactly what you need to do, how you need to do it.
Let me light your way!
Your Learning Journey Awaits!
Step One - Enrol
Say a big ‘YES!’ to your exciting new chapter and immediately receive LIFETIME access to the entire Start a Beauty Business course
Step Two - Choose your Pathway
Choose your starting point based on where you’re currently at. Need to craft irresistible branding? Start there! Website due for an overhaul? Go to it!
Step Three - Rinse and Repeat
Return to any module, any time. From the early days setting up catalogues, to selling on your website, right through to bringing on stockists and beyond.
STILL HAVE QUESTIONS? HERE ARE YOUR ANSWERS!
Do I need to already have a product created in order to get something out of this program?
You don’t, however, product design/creation isn’t specifically covered in this program. You can however score this course FREE when you buy Private Label Skin Care’s Biz in a Box, which includes branded products!
What makes this program different from other business courses out there?
Not only does it include everything you need to start and grow your brand, it’s been created by someone who has walked your exact same path in the product arena and come out the other side making millions! I know specific hurdles, blocks and struggles you’ll need to traverse in order to get from where you are to where you want to be, because I have lived experience, not just book experience.
How is the program content delivered?
All your program resources are delivered through Dropbox … and you are granted lifetime access! Start a Beauty Business is self-paced, so you can fit it into your life in a way that feels achievable. PLUS you can pick and choose which modules/courses you dive into, allowing your to choose your own adventure and educate yourself in the most potent way possible.
How long does it take to do the whole program?
The program is 100% self-directed so it’s entirely up to you. In saying this, you will need at least three months to go through all the content.
While it’s digestible and easy to follow, it takes a lot to build an empire, and we haven’t left any stones unturned in the creation of this program.
I recommend devoting time to not just absorbing the content, but implementing it too. Taking action is just as important (if not more important!) as learning what needs to be done, so if you want to see success, you’ll need to do the work, my friend.
Still have a question that’s hot on your head and heart?
No worries!Simply email our helpful team at info@privatelabelskincare.com.au and we’ll get back to you soon.
I want you to know you’re more than capable of starting and scaling the product-based beauty business of your dreams
You really CAN experience the wealth, freedom and success you desire… in business and in life
(Yes, even if you have zero experience or what you’ve tried hasn’t worked – until now)
It’s time to get your product seen and sold.
It’s time to touch the lives of others and truly help.
It’s time to go all in on your wild dreams.
It’s time to make them a reality.
I’m SO excited to support and celebrate you on the other side!
Caryna x
Ready to score your ticket to soaring success?
Let’s be honest – you wouldn’t have read this far if you weren’t! Get immediate lifetime access PLUS $695 in bonuses alone - For just $1995