Branding is what brings your brand to life, makes it look unique and attention-grabbing, and helps it stand out from your competitors.
Without laying your branding foundations, you cannot bring your businesses design elements to life. Branding INFORMS design. The two go hand-in-hand and their influence on the success of your brand cannot be underestimated.
Once you have your brand foundations, you can bring your businesses design elements to life. Things like your colour palette and typography (that are a part of your branding) drive what your designs look like.
impact many elements of your brand:
One of the biggest mistakes we see new business owners make is not putting time and energy into their branding …
They go from step A (creating a product) to step Z (trying to sell their product) in one massive leap. As a result, their brand often comes across as being amateur, which reflects poorly on their products, and they don’t reach the levels of success they aspire to.
Getting your branding and design foundations right from the get-go will not just enable you to get your business off the ground, they will support you to run a profitable and sustainable business for years to come.UP-LEVEL YOUR BRANDING & DESIGN
You can have the best products in the world, but if your branding isn’t up to scratch, they won’t sell.
By the end of this course you’ll have all the knowledge and tools you need to support your brand to shine in the marketplace, and get your goods recognised for the high quality products they are.
will teach you how to:
Q: How is the course delivered?
A: The course is delivered as a PDF that you can walk yourself through at your own pace.
Q: How long does it take to do the course?
A: The course is 100% self directed so you can take it at your pace and fit it in around your schedule. The length of time it will take to work through it differs from person to person, depending on how much marketing education and experience they have tucked under their belt. We suggest that you allow at least 15 minutes of reading time and two hours of implementation time each week, for at least four week to eight weeks. These foundations will set you up for success for years to come so the time investment will be well worth it!
Q: How is this different to other branding courses out there?
A: This course has been written specifically for product based brands - as such, the advice and examples we offer is specific to growing these kinds of businesses. As well as this, we provide templates that no other course (that we’ve come across!) provide. Brand Style Guide, brand vision board, logo and product labels templates are all included in the cost of this course.
Q: I’ve been in business for a number of years, will I still get some value from this course?
A: If your branding and design elements don’t look professional and are inconsistent between your platforms (for example, if your social media feed looks completely different to your e-commerce store) then we suggest that you go back to this foundational step. This course will absolutely support you to do this.