WELCOME TO
Skin School
Smart. Simple. Zero fluff. Just the juicy stuff you actually need.
Skin School is your go-to spot for quick, clear, and super practical business education — made just for skincare brand founders like you. No lectures. No overwhelm. No waiting around.
Just plug-and-play courses packed with strategy, tools, and real answers to the “how do I even start?” moments. Whether you’re launching your very first product or finally getting serious about growth — this is how you learn what to do, when to do it, and how to actually make it work.
Take one course or binge them all like your fave Netflix show. You’re the boss now.
Pick your topic
Download your Course
Build your business with confidence.
Let’s make this whole “starting a skincare brand” thing feel way less hard — and a whole lot more exciting.
Set Up & Glow (Aussie Edition)
Launch your business legally — without the tax sweats.
• Learn how to register your ABN, structure your biz, and set up banking
• Understand GST, insurance, and record-keeping from Day 1
• Know what’s urgent now (and what can wait till later)
+ Bonus resources
Price Like a Pro
Ditch the guesswork. Start charging with confidence.
• Calculate cost of goods sold (COGS) for both private label and bulk
• Set retail and wholesale prices that make sense and profit
• Include packaging, postage, and fees without undercharging
+ Bonus resources
Ready, Set, Launch!
Your week-by-week plan to launch with confidence and clarity.
• Choose your perfect launch style: soft, beta, pop-up or full reveal
• Know what to post and when to build buzz before launch day
• Create your offer, flow, and follow-up like a total pro
+ Bonus resources
Find Your People
Define your dream customer — and speak straight to them.
• Build your Ideal Customer Profile (ICP) and clarify your niche
• Craft messaging that actually connects and converts
• Write captions and content that make your audience feel seen
+ Bonus resources
The Social Sell
Sell in stories, posts, and DMs — without the cringe.
• Choose your best platform and show up with confidence
• Write captions and promos that feel natural (not pushy)
• Use DMs as conversations — not cold pitches
+ Bonus resources
The Stockist Game Plan
Pitch your brand like a pro — and land your first wholesale accounts.
• Create a stockist kit that looks polished and professional
• Set wholesale pricing, MOQs, and order terms with ease
• Learn how to pitch in-person, via DMs, or email
+ Bonus resources
CEO Energy
Step into your role as the confident, calm founder you’re meant to be.
• Shift from “hobbyist” mindset to true business leadership
• Build resilience when business feels slow or scary
• Stop comparing and start showing up in your own power
+ Bonus resources
Your Signature Skincare Range
Plan a clear, cohesive product line that sells.
• Choose a hero product and build around it with purpose
• Group products by skin type, concern, or routine
• Avoid the “a bit of everything” trap and launch with clarity
+ Bonus resources
Glow Mail
Build an email list that sells — while you sleep.
• Write emails people actually want to read (and buy from)
• Set up welcome flows, promos, and automations with ease
• Plan 4–6 weeks of content in one go
+ Bonus resources
In Person, On Purpose
Nail your next market, pop-up, or expo — with style and strategy.
• Prep your space, greet with confidence, and sell face-to-face
• Create sample packs and follow-up flows that convert
• Understand costs, what works, and what to tweak next time
+ Bonus resources
BUNDLE LIKE A BOSS
Get all 10 & binge them instantly!
Starting (or scaling) your beauty business doesn’t have to feel like a guessing game. With the right tools and real guidance, you can skip the overwhelm and get straight to the good stuff.
That’s exactly what our Skin School bundle is for — 10 jam-packed courses, covering everything from product planning and branding to pricing, marketing, social media, and more.