Price Like a Pro

✨ Calculate Your COGS (Without the Chaos)

COGS = Cost of Goods Sold. If you don’t know it, you’re guessing — and guessing ain’t profitable. Learn exactly how to calculate what each product costs, whether you’re doing private label or buying in bulk.

✨ Markup vs Margin (And Why It Matters)

They sound the same, but they’re not. We’ll break down the difference, when to use each one, and how to make sure you’re not accidentally working for free.

✨ Find Your Sweet Spot Pricing

Once your numbers are clear, we’ll help you price with purpose. Think smart bundles, confidence-friendly markups, and pricing that actually supports your business — not just your self-doubt.

✨ Wholesale Pricing (If You Want Stockists)

Want to get into salons, spas, or boutiques? We’ll show you how to create a wholesale price that’s win-win — great for your profit and your stockists.

✨ Pricing Myths That Keep Founders Broke

No more “I’ll raise prices later” or “lower means more sales” thinking. We’ll bust those myths and build your pricing on actual strategy — not fear.

✨ Raise Your Prices Without Fear

Ready for a glow-up? We’ll show you how to raise your prices with confidence, including mindset tips, announcement templates, and ways to keep your customers cheering you on.

• Skincare founders who feel weird about pricing or don’t know what’s “too much”

• Private label clients who want to set smart, profitable prices from Day 1

• Anyone looking to raise prices, introduce wholesale, or stop undercharging