The Stockist Game Plan

✨ Create a Stockist Kit That Looks Legit

No one’s handing over shelf space based on a vague vibe and an Instagram. Let’s build a killer kit that makes your brand impossible to ignore — product details, pricing, brand values, pro pics, all done right.

✨ Price for Wholesale (Without Losing Money)

If you’re not making a profit at wholesale, it’s not sustainable. We’ll walk through the exact pricing structure that keeps your margins healthy and your brand respected.

✨ Where to Find Your Dream Stockists

No more waiting for salons to find you. You’ll learn how to spot aligned businesses, where to look, and what makes someone a great stockist (hint: not just anyone with a shelf).

✨ Pitch Scripts (Email + DM Templates)

Not sure what to say? We’ve got you. You’ll get ready-to-use scripts that feel natural, confident, and non-spammy — plus tips on when to follow up and what NOT to do.

✨ Set Your Terms Like a CEO

From minimum orders to turnaround times and shipping costs — you need to protect your brand and your time. We’ll help you set clear terms from day one (without sounding scary or pushy).

✨ Turn One Order Into a Long-Term Relationship

Getting the first order is only the beginning. We’ll cover how to stay top-of-mind, support your stockists, and turn a one-time sale into a loyal, long-term partnership.

• Founders who want to get into spas, salons, and boutiques (without winging it)

• Private label skincare brands ready to grow beyond DMs and website orders

• Business owners who want a clean, pro, non-cringey approach to wholesale