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Find Your People

Description
How to Build a Skincare Brand That Actually Connects (and Sells)

Your skincare isn’t for everyone — and that’s exactly the point.
This course will help you define your dream customer, shape your brand voice, and finally feel clear on what to say (and who you’re saying it to). Because the secret to standing out isn’t shouting louder — it’s speaking directly to the right people.

Whether you're just starting out or ready to get serious about your message, this course helps you build a brand that feels personal, magnetic, and totally you.

What You'll Learn

✨ Define Your Niche (Without Feeling Boxed In)

Trying to speak to everyone is exhausting. We’ll help you get laser-clear on who your brand is for so your content lands, your products resonate, and your people go “omg, I need this.”

✨ Build Your Ideal Customer Profile (ICP)
You’ll create your skincare soulmate — the person your brand is built for. We’ll guide you through their lifestyle, struggles, and dreams so every product, post, and page feels like it was made just for them.

✨ Tap Into Buying Triggers, Fears & Desires
People don’t buy cleanser — they buy confidence, calm, and a moment of self-care. You’ll learn how to tap into what your customer really wants, and how to overcome objections before they pop up.

✨ Craft a Brand Story That Resonates
We’ll help you write a short, powerful story that explains why your brand exists and who it’s here to help — perfect for your About page, socials, or product blurbs.

✨ Speak Your Customer’s Language
Stop guessing what to say. You’ll learn how to find and mirror your ideal customer’s words to make your brand feel instantly relatable, trustworthy, and scroll-stopping.

This Course is Perfect For:
  • Founders who want a skincare brand with soul, not just products

  • Private label clients struggling to write their captions or explain their brand

  • Anyone who wants to attract the right customers — the ones who come back

Ready to find your people, speak their language, and grow a brand that actually connects?

Let’s build your skincare message map, define your vibe, and turn your brand into a magnet for your dream customers.

Total: $50.00 $97.00
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