Adding a new product to your range? Exciting! But let’s be honest — sometimes it’s also a little nerve-wracking.
What if nobody buys it? What if they don’t get why it’s amazing?
Deep breath. You’ve got this.
Here’s how to launch your new skincare product in a way that feels natural, exciting, and totally non-salesy (but still sells like hotcakes).
Start with the Why
Don’t just say, “We’ve added a new mask.”
Say, “We kept hearing you wanted a weekly treatment for glowy skin — and now it’s here.”
Give your audience a reason to care. Make it about them.
Show the Real Story
Behind the scenes = big trust builder.
Whether you’re unboxing your new stock, trialling the product yourself, or packaging up your first few orders — share it! People love seeing what goes on behind the curtain.
It makes the product feel more real, more trustworthy, and more worth buying.
Talk Results, Not Ingredients
Yes, ingredients are great (and ours are gorgeous), but your customer wants to know what it does.
Instead of listing “niacinamide, aloe vera, and cucumber,” try: “Say goodbye to dull, tired skin — this is your new go-to for glow.”
Keep it punchy, dreamy, and benefit-focused.
Create a Moment
Treat your launch like a mini event.
Give it a name. Do a countdown. Offer a launch bonus, like a free sample with orders or limited-edition stickers.
People love to feel like they’re part of something special — and they’ll remember how it felt to try it first.
Train Your Team (Even if It’s Just You)
Know your talking points, the results it delivers, and which existing customers it’s perfect for.
Then use that info to weave it into convos, captions, treatments, and emails.
It’s not about the hard sell — it’s about believing in what you’re offering and knowing who it helps.
Bottom line?
Your new product is here to make someone’s skin better, someone’s routine easier, and someone’s glow goals come true.
You don’t need to be pushy. You just need to show up, speak with heart, and let your product do the rest.