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August 27, 2019
More and more in product based businesses, brands are investing in Influencers to help spread the word about what they’re selling (the skincare industry included!) I’ve seen many PLSC clients work with Influencers and reap great rewards in their businesses because of it. Social media is big and it’s here to stay, so if you’re looking for a creative way to increase your online exposure and build your brand’s visibility, working with Influencers may be your next best step!
In a nutshell, an Influencer is someone on social media who has a large and engaged following. You send them your product and they post an image of themselves using it, in exchange for a fee. Because they have a big network of followers, their posts have the potential to land in the homes (or, on the phones!) of more people than you’d have access to if you were relying solely on your own social media following.
Here’s some things to know and keep in mind when choosing to work with an Influencer:
Working with an Influencer won’t be the Holy Grail in your business but it may be an effective way for you to establish credibility, increase your exposure and spread the word about your amazing products. For many PLSC clients, it’s definitely been an effective marketing tool that they’ve built into their promotional tool kit!
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