August 25, 2020
HOW WE THRIVED THROUGH COVID-19
COVID-19 was not kind to Private Label Skincare (and don’t even get us started on the huge unsettling impact it had on our clients and friends in the beauty industry!) ...
Some of the companies we relied upon for ingredients couldn’t source them, and some of them became so bogged down by manufacturing hand sanitiser that we fell to the bottom of their ‘to do’ list.
International shipping became unreliable and, after having far too many orders go missing or show up damaged (which was unheard of in the past!), we had to put it on hold.
Many of our existing clients had to put their businesses on hold and as such, did not require our services.
There was packaging that was no longer able to be sourced. And without packaging, there’s no products!
I won’t lie - it was a scary time.
What got me, and the company through though, was my mindset.
If you’re a regular around these parts, you’ll know that I’m a huge believer in the power of mindset (you can read more here).
Not only has learning how to adopt a positive and resilient mindset supported me in my personal life, it’s also helped me grow PLSC into a multi million dollar empire.
I’ll be honest, part of me felt like I might crack under the COVID-19 pressure - but my mindset supported me to rise above it.
Instead of seeing blocks, I chose to see opportunities.
Instead of focussing on what was no longer working in the COVID climate, I focussed instead on what was working.
Instead of allowing my fear and anxiety to guide me, I allowed my trust and faith in the Universe to lead the way.
And you’ll never believe what happened … IN THE MIDST OF THE COVID-19 CRISIS, WE HAD OUR HIGHEST EARNING MONTH EVER!
Since then, with COVID-19 still wreaking havoc all round the world, we have:
Brought on more staff.
Moved into a new and bigger warehouse.
Signed on more new clients than ever before.
Continued to increase our profits.
If your business is struggling at the moment (whether it’s COVID-19 related or not), I invite you to explore your mindset …
What stories do you tell yourself about your business and your abilities as a business owner?
Are your thoughts attuned to success, or to failure?
I know it sounds simple, but mindset is the #1 key to success in my business. Yes strategy is important, but without mindset, even the very best strategies will fail every single time.
Here’s to your mindset being one that sees possibilities and opportunities,
Caryna. X
P.S. If you’re interested in exploring these principles more, I’ve created a new course for you! You can find out more about ‘Using The Law of Attraction for Business Success’ here.
